The first 90 days – building the foundation: such a pivotal and exciting time in the marketing journey at a startup. I have been through it quite a few times and seen both successes and flops. Here are the lessons … Read More
This is part two of a three-post series that covers: Introduction – Company Stage – Culture – Lean Canvas Positioning Framework: Segmentation – Personas – Point of View Elevator Pitch – Solution – Discovery and Qualification – Sales deck – … Read More
This is part three of a three-post series that covers: Introduction – Company Stage – Culture – Lean Canvas Positioning Framework: Segmentation – Personas – Point of View Elevator Pitch – Solution – Discovery and Qualification – Sales deck – … Read More